The interview
A twenty-minute prompt that pulls the useful context out of your head before the AI writes a word.
LAUNCHING 23 AUGUST 2026
The AI
Content Engine.
One useful idea becomes a fortnight of content. The trick is not a cleverer prompt. It is giving the machine your context once, properly.
FOUNDING PRICE£19
Four files used weekly beat forty files abandoned by July.
This is the system I taught to a room of founders and use inside my own studio. It makes AI less generic by putting your judgement back in charge.
What you get.
The five files
Strategy, voice, publishing rules, waterfall and inbox. Small enough to use every week.
The cascade
One observation becomes an essay, two scripts, a LinkedIn post and an X thread.
The walkthrough
A plain-English setup for ChatGPT, Claude, Codex or Claude Code.
Founders and small teams with real work, real opinions and no desire to become full-time content people.
An automatic posting machine, a pile of generic hooks or permission to let AI invent your point of view.
Get the launch note.
The founding edition goes out on 23 August. Join The Chase and I’ll send the link when it is ready.
Twenty-five copies at the founding price. Then it moves to £29.